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RADIO ADVERTISING IS VERY AFFORDABLE!
Exactly
how
much does radio advertising cost?
That solely depends on what you would like to
accomplish. Many factors are taken into consideration when
determining an advertising budget. A rule of thumb is to use
a figure based on 12% of your annual sales, subtract your cost
of rent or location and use the remaining dollars for advertising. We
suggest that you use 50% of your budget on General Advertising,
25% for those Regular Sales Events and 25% for Special Opportunities and end of year holiday sales.
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Why Should I advertise? |
1. Advertising Creates Store Traffic
2. Advertising Attracts New Customers
3. Advertising Encourages Repeat Business
4. Advertising Generates Continuous Business
5. Advertising is an Investment in Success
6. Advertising Keeps You in the Competitive Race
7. Advertising Keeps Your Business Top-Of-Mind
8. Advertising Gives Your Business a Successful Image
9. Advertising Maintains Morale
10. Advertising Brings in Big Bucks for Your Business |
The Advantages of Radio: |
• Highly targeted stations reach specific life groups
• High
time-spent-listening; second only to TV among major media
• Naturally
credibility of life-group-targeted stations can be enhanced by
personality "live reads" and endorsements
• Audience strongest during daytime hours and weekends, reaches
consumers close to point of purchase
• Mass medium; ability to build high reach of target consumer
• Frequency is easy to generate and is not costly
• Portable: radio is a utility that follows consumers everywhere
• Flexible: minimal lead time; can change copy quickly
• Production costs can be low
• Consistent measurement services makes quantification of reach
easy
• Promotionally flexible: radio stations seek opportunities to
work promotionally with clients
• Only medium with "theater of the mind" capability
• Radio's listenership remains strong, while time spent with other media declines.
• Radio's unique, specialized formats allow you to target your best prospects.
• Radio reaches prospects closest to the point of purchase.
• Radio is king for establishing top-of-mind awareness.
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For complete details on what Regent Broadcasting of
Peoria
can do for your business, please CONTACT
US!
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