Why use radio to help your campaign?
Radio is Emotional
•The emotional appeal of radio is unique among media.
•Radio’s emotional pull can be quite strong, as Orson Wells found when his “War of the Worlds” broadcast caused people to flee their houses armed with shotguns and pitchforks, convinced that Martians were invading Grovers Mills, New Jersey.
Radio Motivates
•A radio message pushes buttons in listeners’ minds, activating memories of every picture ever seen and every emotion ever felt.
•Radio’s emotional appeal is immediate, and radio’s immediacy is a powerful motivator.
•Direct response advertisers everywhere testify to the tangible results generated by radio commercials.
•Listeners hear the message and react.
The 2008 Illinois Primary election is Tuesday, February 5th & the 2008 Illinois General election is Tuesday, November 4th.
CAST YOUR VOTE FOR RADIO!
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